DDB Mudra launches gender equity in leadership project

26 Oct,2021

By Our Staff


In a bid to create a more gender-balanced company, the DDB Mudra Group has launched ‘The Phyllis India Project’, a year-long mentorship programmed to enable and encourage women to thrive in leadership roles and drive professional growth.


Said Aditya Kanthy, CEO & MD, DDB Mudra Group: “Gender gaps influence the society, culture, economy and the way in which we shape our world for the next generation. Supporting the advancement of women and non-binary individuals by addressing the challenges they face is a global priority for the Group, and we in India have taken it very seriously. It’s inspiring to watch the participants of the Phyllis program grow personally and professionally, take on new roles, and steer the company towards a future with unbound potential. Leaders like Mehak Jaini who now heads Strategy at 22feet Tribal WW, and Sharon Misra who is now leading Exxon Mobil’s business, are great examples of how the program enables and empowers women to lead the biggest businesses in the market. Our notable alumni from this global programme include Shagun Seda, Marketing Director at Netflix, and Sonal Jhuj who leads Global Brand Strategy at Lego Global.”


Added Rita Verma, Executive Vice President and Head-HR, DDB Mudra Group. “At DDB, we know that better product and cultures emerge from diverse and inclusive teams. That’s why initiatives like The Phyllis Project are at the heart of our people strategy. We hope to learn and strengthen our current efforts from the UNWEP network, which is yet another step in making a deeper, meaningful impact. This impact drives culture, company policies, business, and gender parity at work and at home.”


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