Das ka Dum with Dr Bhaskar Das | Is a digital guy taking charge of Wunderman Thompson an indicator of the shape of things to come: that digital will rule the ad agency of the future?

26 Oct,2021

Bhaskar DasHmmm. So a lot of people were taken aback with the news that Shams Jasani is taking charge of Wunderman Thompson. We too were unsure and didn’t break it even though we knew ahout a month-and-a-half back. Here’s Dr Bhaskar Das in the October 26 edition of Das ka Dum

 

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Q. Is the fact that a digital guy taking charge of Wunderman Thompson an indicator of the shape of things to come: that digital will rule the ad agency of the future?

 

A. That appreciation and proficiency on all matters of business that can be leveraged through digital fluency amongst the leadership team of any enterprise, is stating the obvious in the new world order. In fact, that future has already happened. Leading agency networks are actively practising it too. Hence, there is no surprise in the said development. I agree with your observation.

 

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