BharatPe unveils first marketing campaign for Postpe

25 Oct,2021

By Our Staff


BharatPe has announced the rollout of its TVC campaign ‘De Dena Aaram Se’, to promote its newly launched Buy Now, Pay Later (BNPL) product- Pstpe.


Speaking on the launch of this new campaign, Suhail Sameer, CEO, BharatPe, said: “We have recently forayed in the Consumer Fintech category with the launch of 12% Club and Postpe. We are confident that Postpe can totally transform the Buy Now Pay Later (BNPL) category with its compelling proposition of enabling credit for one and all, anywhere and everywhere. The initial response has been overwhelming and I am confident that this latest campaign will help create awareness for Postpe amongst consumers. The ICC T20 World Cup is one of the most sought after cricketing events and our new campaign launched with this event will go a long way in catapulting the growth of Postpe. We are already facilitating disbursals at a run-rate of INR 150 crores per month in just two weeks of launch, and I am confident to scale this up 10x by the end of the campaign.”


Adding his thoughts on the new TVC campaign launch, Parth Joshi, Chief Marketing Officer, BharatPe, said: “Buy Now Pay Later has been around for a while but I believe that postpe is the first product that is really democratising it- with its universal usage (on QR, Card or Online) and interest free credit of upto Rs 10 lacs for a period of 30 days. The TVC has been conceptualized keeping in mind the personal connect and trust that a customer enjoys with his preferred local store owner in India. We have tried to weave in various use cases to connect with a larger audience, as our postpe product is not limited to a specific set of stores. The TVC has been crafted with the objective of communicating how postpe enables our customers to pay on credit anywhere and for any amount, and pay it back later as per his convenience. We will be running this campaign for the October –December 2021 quarter.”


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