Ayushmann Khurrana in Titan Eyeplus ad

18 Oct,2021

By Our Staff

 

On the eve of World Sight Day (October 14), Titan Eyeplus released a digital video featuring brand ambassador Ayushmann Khurrana to spread awareness about eye health. Conceptualised by Ogilvy, the brand film highlights the importance of eye care and encourages users to take the Duochrome test.

 

Said Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited: “In a country of 1.3 billion, 550mn suffer from vision problems of which only one-third have adopted some solution. Access and awareness continue to remain the key concern resulting in low adoption. In a recent study done in Bangalore where we reached out to over 11,000 people, the result was even more shocking. 58% of these people needed vision correction but only 36% were users or aware of this requirement. To address this lack of awareness, we have created a simple, accessible and self-administrable screening.  We have digitized one of the 20-step-eye-test that we conduct at Titan Eyeplus known as Duochrome test. As we approach World Sight Day, let this be a baby step towards” India with Clear Sight”.

 

 

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