By Our Staff

The Advertising Club will host the Effie India Awards 2021 on Friday, October 29 at 7 pm. A club communique reports that 950 entries were received from as many as 51 Agencies participating.  As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists were part of the jury.

Talking about this year’s Effie, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club said: “We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home. The quality of work this year has been exemplary and we are excited to present the best to you on October 29. Watch the show online from the comfort of your home or office”

Added Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club: “A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with  delivering tangible business results. More power to them”