Viacom18 Consumer collaborates with Pinkfong

01 Sep,2021

By Our Staff


Viacom18 Consumer Products has inked a deal with Pinkfong, a South Korean entertainment company, credited with recording popular children’s rhyme,  Baby Shark


Commenting on the launch of the exclusive Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, said: “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters.  Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”


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