Viacom18 appoints Anil Jayaraj as CEO-Sports

17 Sep,2021

By Our Staff

 

Anil Jayaraj

Anil Jayaraj

Viacom18 has formally announced the appointment of Anil Jayaraj as CEO – Sports. He will be leading the network’s foray into acquisition, broadcasting and monetisation of sports properties.

 

Welcoming Jayaraj, Adil Zainulbhai, Chairman, Network18 said: “As a leading media and entertainment network in India, Viacom18 has been dialling up its offerings to tap into whitespaces across platforms. We believe that sports is an important category in our promise to deliver wholesome entertainment to our 800mn+ viewers across demographics and geographies. With his rich experience in identifying and building sporting events into high value ‘sportainment’ phenomena, Anil is aptly poised to lead our newest sports vertical.”

 

Speaking on his appointment, Jayaraj said: “Sporting events in India have evolved beyond just one or two games with increasing fandom amongst audiences towards newer competitive sports. This democratisation has created an unmatched opportunity for ‘sportainment’ and I am excited to build Viacom18 network’s foray into sports as a category.”

 

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