By Our Staff

Leading content distribution platform Tata Sky has unveiled a campaign to woo customers in Tamil Nadu. It’s titled ‘Vera Level’ and has been conceptualised by Ogilvy.

Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”