Taproot Dentsu films for Bosch

24 Sep,2021

By Our Staff


Bosch Home Appliances (BSH), in association with Taproot Dentsu, has launched a  campaign that highlights the drying features of ‘Bosch Dryer’. Conceptualised and executed by Taproot Dentsu, the film showcases the day-to-day ordeal of an urban couple who do not own an automated drying appliance.


Commenting on the campaign, Neeraj Bahl, CEO & MD, BSH India said:  “We are thrilled to launch our first ever dryer campaign in India, showcasing the Bosch range of dryers which requires minimal efforts and provides better drying. Our objective is to focus on the lifestyle and convenience benefits that the category can deliver and closely analyze the mind shift. The demand for premium products in India is increasing and we are confident that this will drive the adoption of newer categories and technologies when people are looking to create better comforts within the confined space of their home. We are looking forward to the vast possibilities for dryers in India and hope to replicate global success of the category in the country.”


Added Yogesh Rijhwani, Executive Creative Director, Taproot Dentsu: “We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth – till the time you don’t get a dryer, you are the dryer. To make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could, including the recent experiences from two lockdowns and many Mumbai monsoons.”


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