SBI General’s radio campaign

08 Sep,2021

By Our Staff

 

SBI General Insurance has launched a health insurance campaign on radio with the objective of educating consumers that: ‘With health insurance, medical emergency will not turn into financial emergency’.

 

Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”

 

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