Rediff creates campaign for IHCL to promote travel

01 Sep,2021

By Our Staff


As India celebrates its milestone 75th year of Independence, Indian Hotels Company (IHCL), South Asia’s largest hospitality company, inspired by the Ministry of Tourism’s campaign, is inviting travellers to explore the undiscovered beauty of the country by their viral campaign, ‘Dekho Apna Desh’.


Said Veetika Deoras, Vice President – Strategy and Brands, IHCL: “The past year and half has brought many changes across industries and people. However, what has remained resilient is the richness of our country and our spirit of travel and exploration. The campaign endeavours to highlight the beauty of India and encourage Indians to travel within India, for India.”


Added Pramod Sharma, National Creative Director, Rediffusion: “Taj Hotels is not just an experience; it’s a window to a spectacular landscape called India. Dekho Apna Desh is an expression that needed a touch of Taj. We exactly did that. Through a great narrative. Through mesmerising visuals of India.”


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