By Our Staff

Starcom India has announced the appointment of Rachana Shah Monteiro as the West Head for India. As a Senior Vice President, she will be responsible for leading and strengthening client relationships and business growth for the West office. In her last stint at Mediacom, she led the AOR for P&G Indian subcontinent.

Said Niti Kumar, COO, Starcom India: “I am really excited to welcome Rachana into the Starcom family. She has a proven record in managing large businesses and teams and her expertise will help us drive more value for our diverse portfolio of clients. We have a fabulous team in Mumbai and I am confident that with Rachana at the helm they will strive toward greater heights.”

Added Shah Monteiro: “I strongly believe that the entire media agency model is segueing towards the collaboration of specialisations, in driving omnichannel marketing for the client. Starcom has a heterogeneous, very strong portfolio of clients and is known for bringing in compelling brand experiences through the use of data and technology. I look forward to delivering integrated value propositions that drive immense growth for clients and further strengthening Starcom’s culture of innovation and collaboration.”