Ogilvy creates new campaign for Huggies

15 Sep,2021

By Our Staff


Huggies, the Kimberly-Clark brand, has launched a new campaign titled #SahiWaliFeeling.


Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly-Clark India said: “Navigating motherhood can be a daunting task even for the naturally confident millennial mothers. However, despite all the chaos, there are often real moments of joy that mothers experience when their instincts take over, and they realize new ways of caring for their baby. As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings this to life in the context of the moms of today. We believe in the invaluable virtue of a mother’s inner voice and are committed to being a trusted partner that not only makes her journey easier through unmatched product experiences but also makes her believe in herself and her choices for her baby.”


Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “For new mothers, every little discovery is a manifestation of their instincts and the campaign #SahiWaliFeeling celebrates the small successes that come with it. As a legacy brand, Huggies has always stood by mothers, every step of the way, and we hope that this initiative will not only resonate with them but also help boost their confidence. Introduced through a TVC, the launch of the campaign will be supported by a high decibel integrated marketing overture, rooted in the product promise of softness and brand philosophy of further tightening the bond between a mother and her baby through the ties of trust and assurance.”


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