NoBroker.com campaigns for smoother home buying process

02 Sep,2021

By Our Staff

 

NoBroker.com has launched its latest ad campaign to highlights the issue of information asymmetry faced by homebuyers in India. Created by NoBroker’s in-house creative team and produced by Far Commercials, the TVC shows how prospective homebuyers can use NoBroker.com to access a wider range of listings, more accurate property specifications, and directly connect with the property owners.

 

Speaking on the latest campaign, Saurabh Garg, Co-founder and CBO of NoBroker.com, said: “With this campaign we aim to address the most common issues faced by homebuyers, such as lack of information on available properties, accurate description regarding size and carpet area, how to go about paper work, etc. Earlier, people had no choice but to avail services from the middlemen and pay them exorbitant amounts of money at every stage from being connected to a home owner, to completing paper work, and so on. And many a times, the buyer feels pressurised and dissatisfied with the service but has no choice.  Through our latest campaign, we aim to encourage home-seekers to question the legitimacy of brokerage and experience how NoBroker can offer them superior value throughout the home-buying process from discovery and application to the final purchase and post-purchase support. We have helped save INR 7000 crore worth of brokerage to date, and given the scope in the sector, we feel that we have just scratched the surface. The pandemic made many home seekers comfortable with using online channels to find the right property and we have seen a humungous jump in the registrations. Given the current scenario with rock bottom home loan interest rates and other bank and government policies that are conducive to prospective homebuyers, we hope to maximise their satisfaction and savings while buying a house by eliminating brokerage.”

 

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