By Our Staff

Nestle India has launched the Face of Hope initiative with a focus on masking up. As a part of this initiative, the packaging of iconic Nestle India products will be masked-up. The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestle India will aim to reach and encourage over 250 million people via its packs and the digital campaign, and it has collaborated with Reliance Jio to drive further awareness.

Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said: “At Nestlé India we are committed to playing an active role in India’s fight against Covid-19 and understand the importance of following COVID safety protocols to ensure safety for all. We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”

Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio added: “We believe that Nestlé India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”