MTV Insights Studio launches Youth Study

20 Sep,2021

By Our Staff


MTV Insights Studio has launched the 2021 edition of its MTV Youth Study titled ‘Atmanirbhar by Circumstance’, a handbook for the advertising and marketing community that provides a “comprehensive overview of India’s Gen Z population”.


Said Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18: “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.”



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