McCann films new Bajaj Electricals campaign

06 Sep,2021

By Our Staff


Bajaj Electricals Ltd has launched ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign for its range of LED lights.


Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd said: “The ‘Kaam Ka LED, Kamaal Ka LED’, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”


The campaign has been conceptualised by Bajaj Electricals’ and its creative agency McCann.


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