Lead pays tribute to school-owners…

06 Sep,2021

By Our Staff


Edtech firm Lead has come up a digital film ‘Out of Syllabus’ that celebrates the efforts of ‘Future Line Workers’ – school-owners who acted as a mentor to teachers and an educator to students.


Commenting on bringing alive a disruptive initiative, Govind Pandey, CEO of TBWA\India said: “During the pandemic, we have had so many unexpected and unsung heroes who went out of their way to help others. Passionate school owners who understand that education is important and that every child deserves a good one are also such heroes. They did what they could despite all the odds because they know that education makes a huge difference to the kids futures and we couldn’t let the pandemic impact that. We call these school owners Future-Line Workers.”


Said Anupam Gurani, Chief Marketing Officer of Lead: “We partner with 2,000+ schools across India and we have seen first-hand the commitment of these school owners in educating their students during the pandemic. Our new  campaign, Out of Syllabus, is a salute to the indomitable spirit of all these future line warriors who have managed to create a seamless online learning environment by acting as an educator to students & a mentor to teachers.”


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