Kantar Marketplace expands to Creative and Media effectiveness solutions

22 Sep,2021

By Our Staff

 

Launched in 2020 in India, Kantar Marketplace, notes a communique, is a market research platform that empowers insights professionals, marketers and agencies to build meaningfully different brands with speed and agility. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth.

 

Said Soumya Mohanty, MD – Client & Quantitative, India, Insights Division at Kantar, “Marketing spends are shifting online and so is the need to get a better assessment of ROI and creative impact, beyond the standard engagement metrics. In this always on digital world where content is getting generated continuously, we need a holistic understanding of the interplay of story, context, placement, format and channel. Kantar offers a synergistic suite of Creative and Media solutions, now available on Kantar Marketplace, which gives you insights at speed but also with the precision that the Kantar frameworks offer.”

 

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