IAA presents Olive Crown Awards

06 Sep,2021

By Our Staff

 

The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, last Friday in Mumbai. The

 

Selecting the awards was a a jury comprising Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd.

 

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Maharashtra government and the chief guest at the event for his efforts to save the Aarey Forest in Mumbai.

 

Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India: “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.  One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully”.

 

Added Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment:  “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, have always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

 

Heartbeat Creative Lab, Taiwan bagge four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021. The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd took away the ‘Green Brand of the Year’-Gold.

 

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