Havas appoints Pritha Dasgupta as CMO

02 Sep,2021

By Our Staff

 

Havas Group India has announced the appointment of Pritha Dasgupta as Chief Marketing Officer, effective immediately. She will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. Dasgupta, who was earlier with IPG Mediabrands, takes the place of Priyanka Mehra, who moved out of Havas last month as Chief Marketing Officer.

 

Commenting on Pritha’s appointment, Rana Barua, Group CEO, Havas Group India, said: “Havas Group has rapidly grown, both in size and in stature, in the last few years. With over 10 companies, 1000+ people, we have extremely ambitious plans of further expansion, acquisitions and creating a meaningful difference in the overall Indian media and advertising ecosystem. As a Group CMO, her vast experience and in-depth knowledge of the media ecosystem will prove to be invaluable to our network. She is a highly accomplished journalist and a professional with effective leadership and people skills. We are all thrilled to have her on board and look forward to a totally new way of marketing and communication in today’s times.”

 

Added Dasgupta: “It’s hard to define the dynamic transformation the advertising and the marketing industry has gone through in the last decade, especially in the space of martech. This led to a huge transformation in the way networks built their communications strategies.”

 

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