Famous Innovations films for Mia

22 Sep,2021

By Our Staff


Mia by Tanishq has launched a series of short films as part of its latest campaign, ‘#GiftSmartGiftMia’ for the IPL season, created by Famous Innovations.


Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said:  “The Mia gifting campaign is an outcome of intense data analysis and social post listening. Jewellery is one of the most gifted categories and an in sighting exercise confirmed that men who believe their partners are modern, independent and expressive veer towards Mia by Tanishq as it is a choice that can never go wrong!”


Added Melvin Jacob, Executive Creative Director, Famous Innovations Bangalore: “IPL is when India’s huge viewership gets into celebration mode. We wanted to use this opportunity to capture fun millennial dating goof-ups and the gifting choices people make. The films pick on the thought that gifting isn’t about spending money, rather it’s about gifting smart and being tasteful. The spots are lighthearted, insightful and fun – and definitely a fresh take in the jewellery space.”


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