Dhoni’s many moods in Sunfeast noodles TVC

03 Sep,2021

By Our Staff

 

ITC’s Sunfeast Yippee instant noodles brands has showcased its Mood Masala variant through a TVC campaign with brand ambassador MS Dhoni.

 

Commenting on the TVC, Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles and Pasta Cluster, ITC said: “Yippee Mood Masala represents our constant and committed endeavour to deliver innovative and differentiated instant noodle eating experiences. Consumer insights suggest that a sizeable number of people like to be creative with their instant noodle preparation and ‘mood’ is an integral part of that experience. The TVC was conceptualized to convey the product’s differentiating attributes which can make even M S Dhoni switch from his ‘Çaptain Cool’ image and embrace different moods.”

 

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