Dentsu India 2.0 merges digital, experiential & PR within Isobar, Heeru Dingra to be CEO

14 Sep,2021

By Our Staff

 

Heeru Dingra

Heeru Dingra

Dentsu India has put its Digital, Experiential and PR capabilities under the Isobar India group. This means that Isobar India, WatConsult, and PR agency Perfect Relations will be under this head. Heeru Dingra,  Chief Executive Officer of WatConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, Dentsu Creative India.

 

Jean Lin

Jean Lin

Said Jean Lin, Global CEO, Creative and Executive Officer, Dentsu Group Inc: “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WatConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar’s growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the Dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”

 

Amit Wadhwa

Amit Wadhwa

Added Wadhwa: “Heeru’s appointment to lead the Isobar group as its Country CEO takes the Dentsu India 2.0 journey a notch up. The decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence.”

 

Said Dingra: “The Isobar India group houses some of the best agency teams in the country…and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”

 

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