ABP News to sponsor UP Yoddha Pro Kabaddi League team

01 Sep,2021

By Our Staff


As the Pro Kabaddi League is all set to make its return (and the UP elections draw closer), ABP News has signed a deal to become the principal sponsor of the UP Yoddha team for the 2021-22 season. As a part of this deal, the ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country.


Speaking on the announcement,  Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be supporting UP Yoddha, one of the most promising teams in Pro Kabaddi League this season. Kabaddi, as a sport, has grown significantly over the years. The Pro Kabaddi league has popularized the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season of Pro Kabaddi an incredibly engaging, memorable, and entertaining spectacle.”


Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games added: “At UP Yoddha, we are excited to have ABP News as our Principal Sponsor. ABP Network is one of the most reputed and far-reaching media houses in the country. We believe that with the help of this partnership we will drive great support for the franchise UP Yoddha, which holds the flag high being the first team out of UP in any league sport in the country. ABP News is the leader in Hindi news Genre and the partnership gives us the opportunity to undertake joint initiatives and promote the sport in the state at the ground level. We hope this is going to be the start of a long and mutually rewarding partnership between two big organisations.”


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