Triton films for Mother’s Recipe

02 Aug,2021

By Our Staff


Mother’s Recipe has unveiled a new TVC to launch Desi Szechwan under the brand name ‘Recipe’. The TVC will be shown on all major OTT platforms.


Commenting on the latest TVC launch Sanjana Desai, Executive Director, Mother’s Recipe, said: “We understand the changing profiles, thought processes, preferences, and discerning tastes of millennials based on which we created a product like Desi Szechwan Chutney. The TVC campaign depicts the spicy twist the chutney adds to any dish. With the zest to live life to the fullest and with bubbling energy, today’s youth are more open to creating new experiences. With the launch of our latest TVC, we aim to connect with our audience with the theme that is most relevant, Life ko spicy banao which reflects that taste Szechwan adds to any dish.”


Added Triton Communication Creative team: “The campaign was the outcome of research we conducted on current trends & consumer behaviour. We were excited and privileged to be a part of the team. In today’s fast-paced world, where everyone is stressed for time, our dependency on ready products has grown, yet without sacrificing taste or quality. The campaign’s Objective was to highlight the exciting flavours of the Szechwan chutney which can add a burst of flavours to both food & life.”


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