The Road to Being Killer-Diller

26 Aug,2021

 

By Our Staff

 

Some five-and-a-half years back, when he had just taken charge as CEO of the FCB Group in India, our editor-in-chief Pradyuman Maheshwari  had asked Rohit Ohri about a general perception of FCB Ulka/India being an efficient, successful but a fuddy-duddy agency. We followed it with a similar question to Global CEO Carter Murray a few months later on the sidelines of Goafest.

 

As he tells us in this interview, Messrs Murray and Ohri took this comment rather seriously and were determined to purge this perception. Fast and furiously. Which they did. From being considered a servicing- and planning-centric network, creative has gotten centerstage, which is what creative agencies are meant to be.

 

After having asked this horribly rude question in 2016, Pradyuman Maheshwari interviews Rohit Ohri, Chairman and CEO, FCB Group India, on the road from to being a, as Ohri calls it, a killer-diller agency. It’s a looooong, 54-minuter, so bring along that cup of chai. Or coffee, if you are a trueblue adperson.

 

Watch. Enjoy. Like.

 

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