Post-BARC, it’s Linus and more for Sunil Lulla

25 Aug,2021

By Our Staff


As CEO Sunil Lulla said his final goodbyes at the BARC India headquarters in Central Mumbai, he was all set to make a switch from an ‘Employee Life’ to a ‘Portfolio Career’.


The entrepreneurial journey includes:

• The Linus Adventures which will assist Promoters and CXOs scale their business and become leader brands.

• Being co-founder of a UAE-based EdTech start-up focussed on India and the MENA region

• An active angel investor in early-stage start-ups across multiple domains.


In addition, he will continue his support to the Children’s Movement for Civic Awareness (CMCA and hopes to learn a new way of running (known as Maximum Aerobic Function / Low Heart Rate whereby he can breathe smarter to successfully complete many a marathon and staying more refreshed).


An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising, broadcast and digital before he took charge at BARC in October 2019. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji where he was there for a year-and-a-half.


It may be recalled that Lulla had announced his decision to move on from BARC last week. Fellow advertising agency captain Nakul Chopra took charge at the television audience measurement company today (August 25).


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