OMG partners with Diageo India

09 Aug,2021

By Our Staff


Diageo India has partnered with Omnicom Media Group’s Content Arm OMG Content to amplify Black & White Scotch Hipster.


Commenting on the video content, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group, said: “During the times when socialising in person had taken a pause, we noticed that trends had emerged where friends began spending time virtually. It was the perfect avenue to partner with Diageo India and showcase the Black & White Hipster Scotch as a companion for the continued banter with friends over food and cocktails even on-screen.”


Added Savita Pai, Chief Digital & Media Officer, Diageo India: “Today a lot of consumers are choosing to experiment and recreate their favourite Scotch cocktails at home and continue to celebrate casual catch-ups virtually. So, we thought we would highlight moments and experiences that could be enjoyed over a Black & White Hipster and shareable food as the quintessential accompaniments.”


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