Ogilvy’s campaign for Philips Hair Straighteners

26 Aug,2021

By Our Staff

 

Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “Through this film we wanted to put forth a truth about life. The truth that not all kinds of heat, or pressure is bad. It’s all about finding that sweet spot. This especially holds true in a relationship between a teacher and a student. This is what we have tried to reflect in our film.”

 

The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as influencer-led digital engagement.

 

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