82.5 launches ABP Desam

02 Aug,2021

By Our Staff

 

The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

 

Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

 

Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

 

Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

 

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