Nippon Paint rolls out campaigns for Weatherbond PRO

23 Jul,2021

By Our Staff

 

Nippon Paint (India) Private Limited (Decorative Division), the paint manufacturer, has  launched a campaign for Weatherbond PRO – the high durable exterior emulsion.

 

Emphasising the need for such a breakthrough product in the market, Mahesh S Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented: “We are excited to launch this new advertising campaign on Weatherbond PRO featuring next Gen actors Ashwin Kumar, Tanya Hope and of course the Weatherbond Blobby. With Weatherbond PRO, we wish to offer our customers a paint that can protect their home exteriors all year round to withstand extreme weather conditions. We have noticed that customers are increasingly aware of exterior paint’s role in not just beautification but also for protection from external elements. We are positive that the recovering markets combined with this advertising campaign will boost interest in the product amongst discerning homeowners. In addition, all of Nippon Paint’s products are green and eco-friendly.”

 

Talking about the brand campaign, Mark Titus, Director of Marketing – Nippon Paint (India) Private Limited (Decorative Division) said, “With the advent of monsoon in Tamil Nadu, we expect a surge in demand for Weatherbond PRO as the paint addresses the various challenges faced by homeowners in maintaining their home exteriors. To accelerate awareness creation, we will be using a multi-platform approach to connect with consumers in Tamil Nadu including mass advertising, BTL and Digital programs, to reach out to several of our key stakeholders including consumers, painters, dealers, architects and engineers.”

 

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