Mullen Lintas appointed creative partner for LifeCell International

29 Jul,2021

By Our Staff

 

LifeCell International has appointed Mullen Lintas as their creative partner for promoting their community stem cell banking division. The communication mandate is to build consideration among parents-to-be towards making community stem cell banking an effective means to secure not just their baby’s future but also the future well-being of their family. The scope of the engagement is to drive home the advantage of community stem cell banking and build preference for LifeCell via multiple communication channels.

 

Ishaan Khanna

Ishaan Khanna

Commenting on the association, Ishaan Khanna, CEO and Executive Director, LifeCell International said: “Being the leader in Community Stem Cell Banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have on boarded Mullen Lintas as our creative agency.”

 

Hari Krishnan

Hari Krishnan

Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “We are elated to have been given the mandate for LifeCell. The scientific value and relevance of LifeCell in the health & wellbeing of consumers, is something that most consumers need an education on. We’re excited to partner with LifeCell in creating a new category in Health & Wellness.”

 

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