Leo Burnett celebrates legacy of Valvoline in new TVC

08 Jul,2021

By Our Staff


Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.


Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”


Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
passion to stay original and deliver the best engine oil for every automobile.”


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