Isobar appoints Aalap Desai as NCD

01 Jul,2021

By Our Staff

 

Isobar, the digital agency from the house of Dentsu India, has roped in Aalap Desai as National Creative Director (NCD). In his new role, Desai will lead the agency’s creative team and report into Gopa Kumar, COO, Isobar India.

 

Shamsuddin Jasani

Shamsuddin Jasani

Speaking on the appointment, Shamsuddin Jasani, Managing Director, Isobar South Asia said: “At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India. Aalap looks at tech as not something dry and lifeless but as something that can change lives and makes it work harder for brands. That’s a perfect fit with our philosophy and is the apt approach we need to make Isobar future-proof as a leader in innovations in India.”

 

Aalap Desai

Aalap Desai

Commenting on his joining, Desai said: “Digital is a creative mine that is still hugely under-explored. Solving brand challenges with a proper insight that is supplemented by digital intuition is an explosive combination that very few people are aware of and something that even fewer choose to tap into. This combination has always been part of the Isobar DNA, and I will work towards hyper-charging it. Also, the past year has been tiring. Work pressure has eclipsed the joy we derived from work. One of my top agendas will be to reverse that because I genuinely believe that a tiny, seemingly insignificant thing as joy is actually the only key that opens up many locks. It unlocks creativity, leading to unlocking fame, awards, and a thriving creative culture because all of these follow. Isobar has phenomenal energy and a brilliant set of people. I’m looking forward to having tons of fun.”

 

Post a Comment 

Comments are closed.

Videos