IAA to host discussion on gender sensitisation in media

22 Jul,2021

By Our Staff

 

The India Chapter of the International Advertising Association (IAA) will be hosting a high-powered virtual panel discussion with leaders of the marcom industry on July 27. The subject is Gender in media and the impact on children and their future.

 

Said Megha Tata, MD- South Asia, Discovery Communications India and President, IAA: “A few weeks ago, we released the toplines of the results of a unique market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation. The IAA had facilitated this important research on gender representation in Indian advertising on July 27. UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in media and the impact on children and their future. This will truly represent industry as the Voice of Change”.

 

Speaking about the initiative, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 and Co-Chair – Women Empowerment Committee, IAA said: “Conversations and actions go hand in hand when tackling an issue as important and nuanced as gender representation in media and its impact. We are thus bringing together leaders across the ecosystem who can not only identify the change in discourse needed but also have the power to actually bring about that change.”

 

The panelists include Rana Barua (Hon’ Treasurer, AAAI & Group CEO, Havas Group, India), Subhash Kamath (Chairman, ASCI & CEO, BBH & Publicis Worldwide, India), Atit Mehta (Head of Marketing, BYJU’s), Ashwiny Iyer Tiwari (Artist, Filmmaker and Writer), Kainaz Karmakar (Chief Creative Officer, Ogilvy India), Dr A L Sharada (Director, Population First), Nina Elavia Jaipuria, (Head – Hindi Mass Entertainment and Kids TV Network, Viacom18) & Shreyasi Jha (Senior Advisor – Gender Equality, UNICEF, New York)

 

Added Shreyasi Jha, Senior Advisor – Gender Equality, UNICEF, New York: “Gender related stereotypes are formed at very young age and prevent adolescents and young people from reaching their full potential. Advertising and media, more broadly, plays a key role in forming and perpetuating stereotypes. UNICEF is delighted to be the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices through advertising so every young person can live a life free from stereotypes and achieve their full potential.”

 

The discussion has UNICEF as its knowledge partner, Colors as the industry partner, Havas Group as an associate partner and Clutter Cutters as the on-ground knowledge partner.

 

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