GroupM appoints Karthik Shankar to head digital trading

05 Jul,2021

By Our Staff

 

GroupM India announces the appointment of Karthik Shankar as Head of Digital Trading, GroupM India. In this role, Shankar will be responsible for leading digital trading and partnerships.

 

Sidharth Parashar

Sidharth Parashar

Said Sidharth Parashar, President – Investments and Pricing, GroupM India: “Karthik has a proven track record of managing tech & media partnerships, digital trading, e-commerce and leading brand safety initiatives. We believe that Karthik would play a pivotal role, as we partner with our esteemed clients in their digital transformation journey”.

 

Karthik Shankar

Karthik Shankar

Added Shankar: “These are exciting times for digital advertising which is witnessing hyper-growth in all spectrums including video, commerce and data. Clients and partners seek guidance and support in navigating this complex ecosystem. This role has the right mix of understanding, access and ability to collaborate with the ecosystem to streamline media investments. I am excited to join and be part of the GroupM family.”

 

 

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