By Our Staff

Dentsu Webchutney has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket. The cricket coaching programme is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s cricket team.

Said Prashant Gopalakrishnan, EVP & National Business Head, Dentsu Webchutney: “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”