Das ka Dum with Dr Bhaskar Das | Is a news media entity – print, television or digital – obligated to be unbiased or fact-based? What’s your view?

28 Jul,2021

Bhaskar DasIf content constitutes or at least shapes the brand, shouldn’t it be a vital ingredient of marketing? That’s our answer to a question that our Wizard with Words asked us in his response to our poser today. Here’s the July 28 edition of Das ka Dum by Das ka Dum. Read on…

 

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Q. Is a news media entity – print, television or digital – obligated to be unbiased or fact-based? What’s your view?

 

A.Is this question to be even debated?! News reporting is supposed to be fact-based only. Unbiased can be a matter of opinion. What is bias for one, could be unbiased for another, depending on respective preferences of narratives.

 

For a change, I have a question for you: should a  marketing professional be asked  a non- marketing question?

 

 

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