Das ka Dum with Dr Bhaskar Das | If you were told that you were a subject of surveillance, how would you react?

30 Jul,2021

Bhaskar DasSurveillance is the buzzword across media, social and political circles these days. So we asked Dr Bhaskar Das this question for the July 30 edition of Das ka Dum by Das ka Dum. And, as always, he put a ‘hat ke’ spin on it. Read on…

 

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

 

Q. If you were told that you were a subject of surveillance, how would you react?

 

A. Let me treat this as a marketing question. So I am a consumer. It’s good that an organisation, whose products/ services I use, would collect data about my pattern of consumption, decodes a pattern, and by using AI/ML, predicts my probable consumption in future. This helps it serve me better and improves its demand side of the business. If I am not considered as a consumer of consequence and are kept out of a consideration set for feed forward action, shouldn’t I feel minoritised? So, I would love to be a subject of a big data for survey. Permission would make me feel nice.

 

Am I missing the drift of the question?

 

Post a Comment 

Comments are closed.

Videos