Brand ambassador Rohit Sharma campaigns for Oakley sunglasses

23 Jul,2021

By Our Staff

 

Oakley, sports equipment company, has released a film that celebrates self-expression and encourages people to believe in themselves, to ‘Be Who You Are’. The campaign launch follows the release of Oakley Kato, sports sunglasses with Prizm 24K gold lenses. The product features a frameless design, crafted with extended wrap and built-in retention to mimic the structural properties of a typical frame. Brand ambassador Rohit Sharma is part of the campaign.

 

Said Caio Amato, Oakley Global Brand Director: “With this film, we wanted to create an anthemic message that inspires our community to truly be who they are. Fundamentally as humans – and especially as athletes – we are all unique, however at times we feel the burden to fit in, to adapt to an idea of normal, and we end up losing sight of that ‘thing’. The thing that makes us different and allows us to reach our full potential. Our goal is to empower people around the world to believe in themselves, to follow their gut, and to embrace this uniqueness to achieve their own greatness.”

 

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