Bigg Boss 15 to air first on Voot, 6 weeks ahead of Colors

09 Jul,2021

By Our Staff

 

Bigg Boss, India’s biggest reality show, will first air on Voot, not the GEC where it’s grown into the phenomenon that it has been.

 

Called Bigg Boss OTT, it will premiere next month (August 2021) with “unprecedented access, engagement, and interactivity empowering viewers to immerse themselves in the journey of contestants in the Bigg Boss house”. In addition to the hour-long episode on Voot, viewers will get a chance to watch exclusive cuts, round-the -clock content drops and an interactive 24×7 LIVE feed from the house. After the completion of the digital exclusive, the show will move seamlessly to Colors after six weeks as Bigg Boss Season 15.

 

Gourav Rakshit

Speaking about the launch of Bigg Boss first on Voot, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said: “Voot has grown to become home to entertainment in India through industry leading engagement and shareworthy content across originals, international, catchup and content-around-content segments. The launch of Bigg Boss OTT exclusively on Voot before TV is poised to be yet another game changer in digital entertainment and a step forward in further cementing our position as the most loved consumer entertainment brand. This season is set to empower our audiences through unparalleled category defining innovation through interactivity which we are sure will provide significant to our users, advertisers and brands alike.”

 

Explaining the content strategy behind Bigg Boss OTT, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said: “Bigg Boss, over the years, has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of format and the massive popularity it commands – both aspects helping us in customizing the show as two different content offerings for the two different platforms while maintaining its core ethos.”

 

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