ABP Network launches ‘ABP Desam’ in Telugu

30 Jul,2021

By Our Staff


ABP Network has announced its entry into the Andhra Pradesh and Telangana market with the launch of new digital platform, ‘ABP Desam’.  The launch is close on the heels of its foray in the Tamil Nadu market with the launch of ‘ABP Nadu’


The tagline of the channel is ‘Mana vartalu, mana oori bhashalo!’ which translates to ‘Our news, in our town’s language!’


Said Avinash Pandey, CEO, ABP Network on the launch: “Regional language is a very crucial growth driver for digital news platforms. Recently, we had launched a digital platform for Tamil audiences and now we are further strengthening our digital portfolio with ABP Desam. I’m confident that this Telugu news platform will provide access to high calibre, diverse digital news content to the people of Andhra Pradesh and Telangana and also bring a bevy of growth opportunities to our network.”


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