By Our Staff

OTT platform Zee5 has inked a content partnership with leading content creator TVF (The Viral Fever). The partnership includes the launch of originals and subsequently, new seasons of iconic TVF shows on its SVOD platform, along with popular cult favourites that will be accessible to all, on its AVOD platform.

With this, Zee5 will have shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3, and other titles like Engineering Girls Season 2 and The Aam Aadmi Family Season 4. In addition to the existing seasons of the said shows above, older titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will also be accessible on Zee5.

Said Manish Kalra, Chief Business Officer, Zee5 India: “Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on Zee5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user. Our association with TVF is in that direction. Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles. Going forward, we will continue to satiate viewer’s appetite for entertainment by offering them a robust slate of differentiated stories in the language of their choice and at their fingertips, reinforcing our positing as the Multilingual Storyteller for millions of entertainment seekers.”

Commenting on this, Punit Misra, President, Content & International Markets, Zee Entertainment Enterprises Ltd, said, “Consumer obsession is the cornerstone of our content design thinking on Zee5. Our partnership with TVF is driven by that same obsession, as we seek the love and advocacy of both the OTT native youth audience as well as family audiences. Bringing in a mix of iconic shows and characters on one hand, and heart-warming new shows on the other, we hope to truly delight our viewers. We see a convergence of thinking about content design when working with TVF, driven as it is with our belief of the power of the cycle of observation to insight to finally, the creation of great characters and stories that touch our hearts and truly inspire. Our true reward is to have our viewers move from just being consumers of our high-quality content, to becoming cheerleaders and champions for the Zee5 platform.”

Added Arunabh Kumar, Founder, TVF:  “It gives us immense pleasure to join hands with the team at Zee led by Mr Punit Misra. We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the Zee5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over. With this collaboration, we are looking forward to creating real magic, not just bringing the best of TVF on the platform but also creating memorable new seasons and shows that our viewers and fans can thoroughly enjoy.”

And this is what Nimisha Pandey, Head Hindi Originals, Zee5 India, said in a statement: “We are excited to team up with TVF, the creators who put streaming content on the map in this country. Their stories inspire an instant connect as their slice-of-life shows closely mirror the viewers’ lives, with charming ensemble of characters having relatable quirks brought alive by some very talented actors. The iconic TVF shows finding a home on Zee5 is just the beginning, and together we will be bringing our viewers shows that will surely win their hearts and put a smile on their faces. With new seasons of all-time favourites such as ‘Pitchers S2’, ‘Tripling S3’, ‘Humorously Yours S3’, ‘Aam Aadmi Family S4’, and ‘Engineering Girls S2’ along with some new shows for viewers to look forward to through the year!”