Tata Cliq Luxury launches video with message of hope

02 Jun,2021

By Our Staff


Tata CLiQ Luxury has released a video series called ‘Time to Heal’ across its marketing platforms, in partnership with social media creators. The videos drive messages of hope, resilience, and strength, encouraging people to take a pause and take some time to heal.


The series, consisting of six videos, combines spoken verse with creative visuals to create a personal, reflective, and hopeful piece. Kalki Koechlin, Lisa Ray, Gurmehar Kaur, Ankur Tewari, Prabh Deep, and Siddharth Dhanvant Shanghvi are among the creators who wrote and narrated each verse. Visuals have been created in collaboration with visual artist, Gaurav Ogale.


Said Gitanjali Saxena, Business Head – Global Luxury at Tata CLiQ Luxury: “At Tata CLiQ Luxury, we focus on mental vulnerability. We wanted to create a campaign that resonates with our consumer’s current sentiments, reassuring them of a world that is more tranquil and calm within all the chaos caused due to uncertain times. ‘Time to Heal’ is a manifestation of our commitment to community healing.”


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