Publicis Groupe launches PubHub

03 Jun,2021

By Our Staff

 

Publicis Groupe launches PubHub, an ecosystem to create bespoke marketing transformation solutions at scale, through the integration of specialised capabilities across Data, Content, Technology, Production, and Commerce.

 

Rajesh Ghatge

Rajesh Ghatge

PubHub will be led by Indigo Consulting CEO Rajesh Ghatge, who now additionally takes on the role of Chief Growth Officer, Publicis Groupe India. Ghatge is already leading the implementation of Global Hub for GSK.

 

Ghatge has been with Publicis Group for close to four-and-a-half years and has close to three decades of experience across marketing and technology. Previously he has launched and built organisations in the space of travel, training and brand activation. Before joining Publicis, he also led a technology-enabled social enterprise which trained and certified school drop-outs to become certified elder care workers.

 

Anupriya Acharya

Anupriya Acharya

Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Today, the demand for scaled marketing transformation solutions is growing exponentially- on the back of accelerated adoption of digital and tech. For Publicis Groupe, India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is timely and apt. With an intrinsic model to scale fast,  it has been designed to be agile and responsive while leveraging our proficiency and vast experience across the creative, technology and media competencies.”

 

Added Ghatge: “As a Client organisation, the choices of agency partners, consulting partners, tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative, data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate, I am looking forward to leverage our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them.”

 

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