Pitchfork to partner Jaycee on comms

11 Jun,2021

By Our Staff


Jaycee, the market leader in the processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative.


Said Rishit Dalal, Director, Jaycee: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”


Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”


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