By Our Staff

On Purpose has announced its partnership with Max Group for their public relations responsibilities on their corporate mandate, including the group’s listed holdings – Max Financial Services and Max India. It was around the same time last year that On Purpose won the PR mandate for Antara Senior Living, a high priority business of the Max Group. During this one-year journey, Antara’s PR efforts won accolades on reputed awards platforms.

Max Group’s, Director – Brand & Communication, Nitin Thakur, expressed his views on hiring On Purpose for the second time in a row, “Our work with On Purpose in highlighting India’s demographic dividend for our business Antara Senior Care gave us the confidence to award Max Group’s corporate mandate to them. We hope they will serve as valuable partners in positioning Max Group as a progressive, professional, value-driven, well-governed business house that has created immense value for its shareholders over the last three decades. Their noteworthy work in the development sector will be an asset for highlighting the efforts of Max India Foundation (MIF), along with its NGO partners, for educating underprivileged children. They will also help us create broader awareness of the exceptional work by MIF’s arm – Social, Emotional and Ethical Learning (SEEL) India.”

Girish Balachandran, Managing Partner, On Purpose added, “Delivering award-winning work with Antara over the last year was an enriching experience as a team and an organization. With this expanded mandate for Max Group, we are grateful for the trust and confidence placed in us to manage the brand’s most precious asset – its reputation. We are confident and excited to take this relationship further and achieve great success together.”