Adidas campaigns for more inclusivity through football

14 Jun,2021

By Our Staff


Adidas has unveiled the first in a series of short films as part of its new UEFA Euro 2020 campaign to inspire fans, players, and communities to look towards a more positive and inclusive world, celebrating that what makes people different, is what makes the game – and ourselves – stronger.


Said Matt Davidson, Head of Global Brand Marketing, Adidas Football: “Since we started on the journey towards UEFA Euro, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through. UEFA Euro will show us once again what is possible when we come together and celebrate the power of sport – the thrills, the emotion, the respect. The UNIFORIA ball remains a symbol for how we can unite through sport and culture, but also celebrate what makes us different.”


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