WatConsult launches digital video for SBI Life

10 May,2021

By Our Staff


SBI Life Insurance launched a digital video to bring to light a mother’s selfless commitment. The video, released on Mother’s Day, was a part of SBI Life’s #MummyKahanHain digital communication property that has been built over the last four years.


Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “Over the past year, Covid-19 pandemic has prompted people to work from home to contain further spread of infection. This has been a challenging time for everyone especially working parents who have had to juggle their time between multiple responsibilities – home, office as well as their children, throughout the day. However, it is the mothers who have been effortlessly managing to maintain a fine balance and in the process, have become role models for children to build their own personalities. It is this unique ability of mothers that we at SBI Life wish to highlight through a heart-warming #MummyKahanHain mother’s day digital video.”


Added Heeru Dingra, CEO, WatConsult: “It’s no secret that kids learn by observing the behaviour of the parent. In the pre-pandemic phase, children were familiar with their mother’s role as a homemaker. However, with the extended lockdown, where children and parents are in the confines of their home, children are seeing their mother in a new light, helping shape a stronger character and a resilient mind. This musical campaign is an attempt to showcase the understated contribution a mother provides in her child’s life”.


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